This enablement solution was created to address a real operational breakdown at ADW Plumbing. By translating company policy into clear, repeatable guidance for field technicians, it improves invoice accuracy, strengthens compliance, and directly supports revenue capture in day-to-day operations.
Revenue-adjacent enablement | Role-based execution | Platform adoption
A rapidly growing professional services organization replaced an outdated, manual deal intake process with a new workflow system designed to improve coordination, accountability, and scale. I designed and delivered a role-based enablement solution that aligned tightly with the new system, accelerated adoption, and supported execution across multiple teams.
The enablement approach balanced executive priorities with frontline realities, using personalized learning paths and guided simulations to help users quickly understand their role in the process and execute with confidence. The resulting platform is expected to help scale the division from approximately $750M to over $1B in revenue.
What People are Saying
"Grady doesn't just understand your organization's needs; he truly understands people. He has an incredible ability to grasp how people think and learn, and he knows how to apply this understanding to his work. What sets Grady apart is his gift for listening. He takes the time to make sure he fully understands your goals and needs. When you find someone who not only excels at what they do, but is also dedicated to helping you achieve your goals, it's a win for everyone."
-Dr. Chris Price, Head of School
Spring Baptist Academy
"Our organization recently underwent a significant amount of restructuring, and with that restructuring came quite a few challenges for our technicians and office staff. Grady has been great at working with our team to create viable learning experiences that have eased the pain associated with these transitions and contributed to an increase in overall revenue and employee satisfaction. His ability to listen, think, and deliver content that meets and exceeds our expectations has been an invaluable asset as we have navigated these changes."
-Lindsey Morgan, CFO
ADW Plumbing
"Grady is an exceptional learning practitioner who bridges the gap between strategic goals and learner needs, using expert consulting to align objectives and deliver tailored learning experiences. By meeting learners where they are, offering diverse modalities, and reinforcing key concepts, he empowers individuals to develop critical skills that drive performance and business success."
-Melissa Cummings, MS, CPTM
Director of Learning and Development
Minnesota Department of Employment and Economic Development
